For the SEO industry, the year 2016 was one of fascinating years of all; not only did we see Google introduce new updates and rules, but we also saw millions of entrepreneurs and marketers embrace them. As we begin yet another brand new year, many experts believe that this year is even going to more exciting. We are likely to see new SEO tools and trends come in and dominate the industry. As we wait to see out things are going to unfold in the coming months, when it comes to search engine optimization, here are 4 top trends that could take center stage.
Mobile optimization will still rule
Mobile optimization was one of the hottest trends in 2016, and with the direction the industry is going, we are certain this trend is still going to rule again. With the number of people with Smartphones now soaring through the roof, we expect to see businesses and marketers optimized their site to be used on mobile devices.
User experience will become part and parcel of SEO
Within the last few years, the kinds of things users want have increased significantly. People are no longer excited with great speeds and fairly navigable sites. They are after sites that come with instantaneous load times and those that are ridiculously easier to navigate. As a marketer or entrepreneur, if you want to maintain one of the best search engine rakings in 2017, you certainly need to invest into your user experience.
We will move from written content to video content
For years, written content has been considered the standard. However, it is now said that including many different formats of content is a great idea. With the introduction of new technologies, for 2017, we are going to see people shift their allegiance and video content will overtake written content regarding reach, effectiveness, and engagement.
Social media will become more efficient
We have seen Google, one of the world’s biggest search engines struck deals with Twitter and Facebook. In the coming weeks, we are likely to see a tweet appear in your mobile search results. We are going to see more and more platforms become more indexed in the vaults available to Google and other world’s search engines. At the end of the day, that post you make on your social media page will carry a value just like that of an independent web page. That said, we could say the way most people have viewed social media is going to change.