Backlinks play a very big role in building your website’s reputation and credibility among the search engines and in allowing search engines to find you easily. If you are running an online business and you have not placed link building among your priorities, then you are like a driver who embarks on a long journey without having enough fuel. Do you consider building backlinks so important?
How do you build backlinks?
Online marketers build links in several ways. Although the easiest way of building inbound links to many marketers is by purchasing them from link farms, such bought links are not legitimate, and they can do more harm than good to your website. I would, therefore, recommend the following right methods of building your backlinks.
Set up inbound links with all of your domains.
By this, I only mean that your Facebook pages, blog, Twitter account, Youtube videos and any other social media gateways should all have links to your website. Whenever you make posts on these entries, make sure you include links to your website. This can help you in many ways. For instance, if someone “retweets” these links, you get more exposure on other sites. This should, therefore, be one of your first steps in link building.
Ask partners to add your link to their websites.
You can do this in various ways. For instance, you can request your visitors to exchange reciprocal links with you, and this means you place them on your site as they put you on theirs. Alternatively, you can place a form on your site for your website visitors, who are interested in exchanging links with you, to put their information that you can use to link them on your site (on say a “friendly sites page” created) as they link you on their sites.
As for advice, when asking people to link you to their sites, it’s good to ask them to use your website’s main keywords as an anchor text. Having a keyword-rich link increases your keyword credibility and improves your search engine ranking.
Write articles and submit them to other online directories.
This is the most sustainable long-term traffic source. When you write articles persistently and distribute them on other sites, people who read them may pick them and put them on their websites with a link to your site, provided they have good content. The more articles you write, the more inbound links you are likely to build.
When you join forums, you got an opportunity to link to your website through what is known as a signature. A signature is a favorable mention of what you market with a link to publicize it. This signature is the link that leads your readers to your website.