Search engine optimization is essential to rank high in the search engine. Unfortunately, many people do not understand how it works. SEO starts by making sure that your page is optimized.
Before you start social media campaigns or even link building, it is essential to make sure that your pages are optimized. This is the least you can do to rank high in the search engine. It will take some time and effort, but it is worth it. Here are some tips that will help you with on-page SEO optimization:
Install Yoast Plug-in
The first step is to make sure that you have a SEO Yoast plug-in. You need this plug-in to make sure that your pages are optimized. The Yoast plugin acts as a guideline to help you with optimization.
Every time you publish something on the website, you will see a green dot in case the page is optimized correctly. The plugin will also make suggestions on the corrections that you need to make to optimize your page. A Yoast plugin makes the optimization work easy.
Length of Posts
Content is key in SEO. You need to make sure that your content is on point. The first step is to publish long posts. The average length of your posts should be about 1000 words. Research has proven that long posts are likely to rank high in the search engine.
Take the effort and come up with lengthy posts that will rank high in the search engine. Apart from making your posts long, make sure that you provide useful content. Include data, statistics, and also tables where necessary. You need to make the information easy to read.
Inner linking is also a vital SEO strategy. You need to make sure that you link your pages. Linking your pages is the best way to keep your readers on your website.
You need to reduce the bounce rate as much as possible and make your readers visit as many pages as possible. A simple trick of inner linking makes a big difference in your website.
Before you come up with any content, take time, and do some keyword research. Proper keyword research will help you rank high in the search engine.
Keyword research helps you to come up with content that your readers are looking for, so they are likely to read it.